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The fashion industry has made significant efforts in recent years to digitally alter and adapt fashion in the digital world. Brands use Non-fungible tokens (NFTs) and blockchain technology to attract, authenticate, and engage with consumers all around the world. Let’s have a look at which fashion firms who are joining NFT Business and make it into their product lines!
1. Gucci
Gucci is the first Luxury brand that into NFT business. The legendary Italian fashion house’s NFT was inspired by their “Aria” collection in conjunction with Alessandro Michele. They auctioned This 4-minute clip for 25,000 million USD at Christie’s.
2. Louis Vuitton
In honor of its founder’s 200th birthday on August 4th, Louis Vuitton merged fashion and technology by creating “Louis the Game,” an adventure-style game in which players must navigate through Vivienne’s dollhouse.
Aside from that, players flocked to various locations to collect 200 candles to commemorate the 200th anniversary of their birth.
The trip included 30 hidden NFTs, 10 of which were created in partnership with “Beeple,” a well-known NFT artist.NFTs in this game can be collected but are not for sale to the general public.
3. RTFKT
The RTFKT brand was founded in 2019 and quickly became a leader in the sale of virtual sneakers. Early in 2021, the company worked on a project with “Fewocious,” a popular NFT artist who was only 18 at the time. He created three virtual sneakers that bidders could “try on” via Snapchat before entering an auction to purchase.
The top bidder may even get a tangible pair of sneakers to wear in real life. The cooperation lived up to the hype, with 600 pairs of sneakers sold in under 7 minutes. The sales generating 3.1 million USD. Makes it big revenue from the NFT business line of the brand.
Blockchain Technology
Aside from the fashion and NFT business that based on blockchain technology, currently brands use of blockchain as part of their business plan. Prada, Richemont, and LVMH, Louis Vuitton’s parent company, have partnered in “unprecedented” ways.
These three fashion behemoths have joined forces to form the “Aura” a blockchain group in order to provide tracing solutions to its consumers.
Customers can trace the sources of raw materials used to make their purchases. They can also search for a certain item and examine trading activity in the second hand market. Therefore blockchain is very essential when it comes to tracing product histories and a product’s legitimacy.
Bulgari, Cartier, Hublot, Louis Vuitton, and Prada are among the luxury fashion labels that have joined the site.
More Fashion Line Join NFT Business
Meanwhile some brands like Burberry, Coach, and Longines are starting to offer NFTs. They offer it through their virtual fashion exhibitions in the Metaverse.
NFTs are not solely for the world’s painters and Picassos , you can also check the NFT of the fashion houses . Because fashion is one of the art creation that everyone can enjoy in the real world and also in NFT world.
Source : Zipmex
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