The fashion industry has always been at the cutting edge of technological advancement, and this year’s Fashion Week in New York City is no different.
Jonathan Simkhai, a designer for New York Fashion Week, was the first to start things off on Monday. As part of Metaverse Fashion Week, an event produced by Everyrealm and Blueberry Entertainment, eleven of the designer’s new season looks were digitally reimagined for the metaverse a day prior to his seasonal physical presentation.
Transformed into digital wearables by Blueberry Entertainment, a digital wearables production studio that “grew out of increasing demand for digital clothing”, the label made history as “the first ever to show its autumm/winter 2022 digital wearables collection ahead of their physical counterparts”.
Everyrealm, a “metaverse real estate investor and developer”, coordinated the production and is hosting an NFT sale of select wearables from the collection on Wednesday.
But it wasn’t just the clothes that were virtual, with models, influencers, celebrities, and journalists from fashion, tech, and lifestyle industries among the VIP guests, who appeared via personalised avatars – all wearing Jonathan Simkhai looks – and arrived via teleportation to their allotted seats.
Also joining the virtual world is Roksanda, who is taking to London Fashion week to “bring digitisation, accessibility and innovation to fashion lovers everywhere”.
Partnering with Clearpay, LFW’s principal sponsor, they have exclusively created a demi couture finale look from the brand’s forthcoming show in the form of an NFT. Working together with the Institute of Digital Fashion to bring the project to life, this marks the first foray into the metaverse for both Clearpay and Roksanda.
This finale look will debut on the runway during Roksanda AW22 showcase next Monday, and the digital version will give consumers “tangible access to high-end fashion that they previously wouldn’t have been able to”. An AR function will also be available, which will allow consumers to virtually ‘try on’ the NFT.
Source: Glamour Magazine
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