You won’t be able to turn a corner in 2022 without hearing about NFTs (Non-Fungible Token).
Every day in the world of fashion many are diving into the exploration of metaverse and the numerous offerings of the blockchain. We got Barbie x Balmain NFT collaboration and Hermès pursuing a lawsuit against the individual behind the ‘100 MetaBirkins’ NFTs. And now the SUPERGUCCI born from GUCCI x SUPERPLASTIC collaboration.
SUPERPLASTIC is the world’s leading manufacturer of limited-edition vinyl toys, animated celebrities, and digital collectibles. You may have heard of Janky & Guggimon; their the babies of SUPERPLASTIC. They are internet phenomena, fashion influencers, and content creators who have changed the face of entertainment.
GUCCI x SUPERPLASTIC Partnership
To commemorate the partnership GUCCI x SUPERPLASTIC. In the video promotion, SUPERLASTIC’s animated superstars visited the digital Gucci Vault. Vault is Gucci’s online concept shop. Alessandro Michele, Gucci’s creative director, designed it. It is an online store where we can all get immersed in both Gucci’s past and future.
Previously Gucci has virtual experience with its Gucci Aria NFT. SUPERPLASTIC has also gotten immensely profitable with Janky Heist NFT drop. So, this cooperation reflects both brands’ determination to explore within the metaverse.
SUPERGUCCI is a three-part collection of ultra-limited NFTs co-created by Alessandro Michele, Gucci’s head of design, and synthetic artists Janky & Guggimon. Each NFT features classic Gucci patterns and includes a special 8-inch tall white porcelain SUPERGUCCI SuperJanky sculpture handcrafted in Italy by Gucci’s own ceramicists. There will only be 250 available!.
SUPERGUCCI’s first drop will be available on SUPERPLASTIC’s website and through Gucci Vault on February 1. 2022.
Source : SUPERPLASTIC, LifestyleAsia
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