Sister Jane was founded in 2011 in London, and you may have purchased some of their products back then. Feminine whimsy and vintage-inspired eccentricity abound at this beloved brand, which is known for its ditsy prints and floaty fabrics. However, the brand’s most recent collections seem to indicate a resurgence for Notting Hill.
This oversized midi dress enchanted you in the daytime sunlight. This sheer style had you captivated by its delicate and tactile surface.
Perhaps the label feels more relevant than ever because of our current preoccupation with all things hyper-feminine. From Shrimps’ childlike hair slides, to Molly Goddard’s frothy tulle, to Cecilie Bahnsen’s almost clerical dresses, we’re hooked on a delicate, soft aesthetic that Sister Jane has tapped into since its inception.
The Lyra Lace Midi Dress lit up your soul with its dark, moody, yet mysterious cotton floral lace fabric. Your nocturnal look was completed with a daring black velvet bow tied up by delicate scalloped lace.
“Women are at the centre of the brand; we work for and with them,” designer Gregory Apers tells Refinery29. “We find in vintage aesthetics what we also find in femininity: an abundance of stories. It is unique, aspiring and nostalgic as well as being emotional, sensitive, fragile and strong at the same time. Women are our storytellers: we are inspired by both what they wear today and what they wore yesterday.”
Saying this, the brand currently only goes up to a size 12. When we asked Sister Jane why it had such a limited size range, this was the response: “As a young brand, we’re unfortunately limited in the range of sizes that we can stock. We would love to be able to have as many sizes as possible and to offer our sisterhood both larger and smaller sizes than are currently available.”
“We design with size fluidity in mind which is why we label our clothes as small, medium and large – we use UK sizes very much as guidelines. In the next month we are adding an additional larger size and are constantly reviewing the ability to add more sizes as we continue to grow.”
Waggle into this sky blue crepe midi dress, soft to the touch and eye-catching. The white ruffled cotton collar and structured puff sleeves told you exactly where to go. Each vintage-inspired button had you dancing all day.
Now with 70.5k Instagram followers and a strong fanbase of influencers donning its pieces at Fashion Month, Sister Jane’s business model is the same as it always was: rather than seasonal collections, every six weeks or so around 50 new products are introduced and presented as a story. You might also be familiar with Ghospell, Sister Jane’s ‘big sister’ brand, which launched a few years ago. Offering a slightly more grown-up and easy-to-wear aesthetic, dusky blue boiler suits meet printed balloon-sleeve blouses, pleated midi skirts and work-appropriate silk dresses.
This fitted jacket in star bead-embellished tweed has braided trim edges and stand out gem buttons. Tweed on tweed is a dream with the Comet Tweed Mini Skirt and the Aries Jacquard Cropped Top.
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