“Let’s start off on the right foot by making some wrong decisions.” – Pual Arden
Our team got to know about Reckless Ericka by chance. Going through their website, with photographs were speckled around seemingly without order with plenty of space in between. And while we explore this rabbit hole like Alice In Wonderland, we’re suddenly greeted by some Singaporean cuisine…
Wait what? Food?
Are we really in a space created for a fashion label? Or has Style Portal turned into a food blog?
Today, we are going to be looking at a fashion label that seems to be mindfully reckless, Reckless Ericka. Let’s recklessly start our journey, shan’t we?
A Crazy Mix of Everything Nice
Reckless Ericka is a fashion label based in Singapore, known to be a melting pot of different races and cultures. If you’re unfamiliar with Singapore, this means that you get to expect lots of what you see, hear and touch to be a mix of everything: from the food culture, to the media, even the common language used is a mix; expect the use of words or phrases from more than 2 languages used in 1 sentence.
This is the birthplace of Afton Chen, co-founder of Reckless Ericka.
Nope, Afton did not turn into a fashion designer from a chef or something… or did she?
But one of the many things that Afton together with her team at Reckless Ericka did, was to create collections, *cough* more than one collection *cough*, that was inspired by their local food culture, which definitely stuck a chord with one of our Singaporean writers.
Where Singaporean Food and Fashion Meet
Then again, this is food AND fashion we’re talking about, which is definitely in our Asian DNA, wouldn’t you agree?
So this week, in our weekly Brands to Watch, we are inviting you to have a taste of Reckless Ericka. Expect a whirlpool different things: fashion, food, bright colours, office-friendly dresses ready for happy hour! What kind of magic are we going to experience when Fashion gets spiced up with Food?
Doesn’t that sound tantalising already?
Before we start serving up the collections form Reckless Ericka, be sure to head over to our Instagram page and take part in our little quiz!
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