The London label’s latest collection opens for pre-order today, and it’s the dress-centric line of dreams. In the pantheon of Instagram famous brands, few scratch the style itch at as competitive a price as Kitri. The London label, which is helmed by creative director Haeni Kim.
Few brands in the pantheon of Instagram famous brands can scratch the style itch at a price that is as competitive as Kitri’s. The London label, which is known for its sell-out dresses and viral jumpers, is back with its first collection of 2022, which will be available in stores and online.
Kitri is one of the few Instagram-famous brands that can satisfy a fashion craving at a reasonable price. When it comes to a sell-out dress and a viral jumper that’s gone viral. The London label, which is headed by Haeni Kim, has a proven track record. In order to reduce waste, Kitri has shifted to a pre-order model, launching its 70-piece spring collection today, which includes everything from dresses and skirts to separates.
We’d been yearning to get away and roam free in a big. Open plain after a difficult two years of repeated lockdowns. So we drew inspiration from the natural wonders of the American West Coast.” Kim says of the collection. This collection was inspired by road trips through the sandy plains and tall palm trees of the Californian desert. And we had a great time creating our imaginary escape’s dream wardrobe together.
Following the discovery of a gap in the market for a brand that struck the perfect balance. Between high street and luxury goods, Kim founded Kitri in 2017. Since its inception, the brand has collaborated with content creator Jessie Bush. On a number of successful collaborations that have sold out in record time.
by NAOMI MAY
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