New York Fashion Week has already survived several days of shows and presentations, but the consensus among longtime attendees of the event is that without the headlining acts like Tom Ford, Ralph Lauren, and Tommy Hilfiger on the calendar, the energy of the event is different. Sure, there are still some household-name acts, like Michael Kors and Christian Siriano, on the calendar, but there’s a reduction in the international press, buyers, stylists, and influencers. Be that as it may, the one advantage this has is that independent designers have a bigger chance to shine.
It's the moment for independent designers at New York Fashion Week
At the time of publication, Christian Cowan and Maisie Wilen were showcasing at New York Fashion Week. On Saturday, reputable brands like Jason Wu, PatBo, and Brandon Maxwell held runway shows to the delight of fans and celebrities. After COVID-19, the select list of guests were happy to be in attendance, and people were happy that New York Fashion Week could continue despite fears of the Omicron variant.
Having New York Fashion Week coincide with Superbowl Weekend raised concerns about celebrity attendance, but having socialites Olivia Palermo and Nicky Hilton front row at New York Fashion Week shows provided the needed celebrity flair.
Big-name acts usually attract top fashion editors at international editions, but New York-based brands are still finding their way with the American crowd. In addition to her romantic, ethereal designs for women of all body types, Sintra Martins’ new brand Saint Sintra drew a full house of attendees.
New York Men’s Day featured emerging menswear talent such as Nicholas Raefski, The Academy New York, Atelier Cillian, and Clara Son. New York Fashion Week was reduced to its original purpose as a tradeshow for fashion industry professionals to see what the next season’s trends would be.
Sure, pre-COVID-19 New York Fashion Week had huge audiences, shows on the hour from morning to night, and press appointments on the hour, but maybe a more subdued New York Fashion Week isn’t a bad thing. Independent designers can stand out.
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