Half of UK adults currently purchase between one and five new items of clothing each month, the poll revealed. Despite the fact that 71% of adults agree that fast fashion is one of the major contributors to the current climate crisis, nearly half of adults say they don’t care. A poll revealed Britons’ perceptions of fast fashion impact on the environment.
While many believe consumers should do more to reduce their consumption of fast fashion, 79% believe businesses should do more to educate consumers on the environmental impact of their purchases. What about the buyer’s right to know how much carbon is created during garment production? However, 59 percent believe all clothing should be evaluated for environmental efficiency so consumers can make informed choices.
The survey also revealed that 50% of UK adults buy one to five new clothes per month. That’s 60 items of clothing per year per adult in the UK. However, many of these purchases are returned, with 41% admitting to frequently returning online purchases.
The majority of those surveyed said they don’t consider the environmental impact of returning new clothes. Surprisingly, 17% said they would not change their buying habits if they knew the true environmental impact of their purchases.
Chris Nieper “The fashion sector is worth £26 billion and Britain is a world leader in fashion design and fashion education, yet nearly everything we wear is imported,” said David Nieper CEO and Foundation Chairman, OBE. For too long, the clothing industry has ignored the impact of emissions. Leading to long supply chains and production in countries with low sustainable energy proportions. Coupled with the UK public’s current consumption of fast fashion, this is a climate disaster waiting to happen. It’s time to educate ourselves about the consequences.
Our consumption and call out the brands that aren’t doing enough to help us reach net-zero. Making fashion in the UK is highly effective and creates many jobs. Increased UK manufacturing could create tens of thousands of new jobs. Consumers could finally choose eco-friendly garments over environmentally damaging ones if they knew their environmental footprint before buying. A more competitive market for sustainable supply chains should result.
“Our proposal is to create an advisory group comprised of organizations from across the UK fashion and textile industry. For consumers and our planet, we call on governments to introduce carbon checker labels immediately.
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