Los Angeles Fashion Week has returned, with a gala at the Petersen Automotive Museum kicking off the festivities tonight. On the list of designers and brands participating this year are Andrew James, Perry Jones, Puey, MM Milano, Ron Tomson, Femgraphy (female graphic design), Humans (humans clothing), Bless By Bless (bless by bless clothing), Jimmy Paul (demobaza), and Demobaza (demobaza clothing). As the city works to recover from the pandemic, LA Fashion Week is putting a special emphasis on emerging talent this year, with the event focusing on emerging talent.
Los Angeles is arguably America’s second fashion capital, as it is home to many fashion designers as well as some of Hollywood’s most prominent fashion stylists and photographers. Additionally, it has emerged as a major destination for high-end fashion shows, with Gucci and Amiri both holding runway shows there recently.
Sustainability to be key focus of LAFW
Taking place tonight, what can we expect from this year’s Los Angeles Fashion Week? To begin with, designers’ collections will be more environmentally friendly. A constant focus on sustainability in the fashion industry means that designers are expected to be scrutinized for their efforts to keep things environmentally friendly. On this front, some are already on the ball. One of these brands is MM Milano, an Italian-German sustainable brand.
Traditional Filipino hand-weaving techniques and natural organic materials are combined with contemporary Italian design elements by Chona Bacaoco, the brand’s chief designer and founder. During LA Fashion Week this year, she makes her debut. Modern fashion designer Andrew James is also well known for his environmentally friendly designs and sustainability.
Many of the designers participating in LA Fashion Week are hoping to increase their customer base. This means that there will be more commercial work. When it comes to the Los Angeles market, where celebrities and the red carpet play such a large role in building a brand, wearability takes precedence. Los Angeles Fashion Week is more commercial than New York Fashion Week, where avant-garde designs are showcased in the hopes of being picked up by publications like Vogue and GQ.
A rise in the number of social media influencers and stylists is expected this season as the Los Angeles Fashion Week works to establish itself as a global fashion mecca. Insta-influencers and TikTok stars have solidified the long-standing relationship between fashion and social media that has existed since the latter’s inception.
The relationship between Los Angeles and the fashion industry is slowly deepening. From mid-2000, when stylist Rachel Zoe’s Bravo series, “The Rachel Zoe Project,” became a smash hit for Bravo, it all started. There were a lot of stylists moving from New York to Los Angeles at this time. Recently, the recent Academy Awards ceremony was celebrated at Saint Laurent and Gucci bashes.
There will be a greater emphasis on ethical production in addition to environmental responsibility. As the company’s founder, Troy Sylvestor insists on only using fair labor practices when making his clothes. Each and every piece is made by hand in Los Angeles. They also pay adults a living wage, refuse to profit from child labor, and try to take a long-term approach to fashion in an effort to be more environmentally friendly.
Sustainable fashion will take center stage at LA Fashion Week. A sustainable approach could be Los Angeles’ key to joining the ranks of New York, Milan and Paris as a fashion powerhouse on the international stage.
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