In recent weeks, Lizzo has been teasing something big on social media—and it’s not her upcoming album, her television show, or her double-duty hosting and performing on SNL. She calls it her biggest project yet: the Yitty shapewear line.
A statement from Lizzo to the New York Times reveals that Yitty will “give everyone the opportunity to speak for themselves” when it comes to “how their body should look and how they should feel.” As a child, Lizzo had a nickname that she used to refer to herself.
In Lizzo’s words, she’s been thinking about this project for a long time, especially after searching for shapewear several years ago and coming up empty-handed. “I went to a store in search of party supplies. And the shapewear aisle was in a state of disarray, as if someone had gone in there in a hurry and couldn’t find what they were looking for. ‘ “Lizzo was kind enough to share. “Jet black, ivory white, and pink were all that could be found on the floor. There’s no one in that shade!
Lizzo’s idea for Yitty has been discussed numerous times, but no one has “gotten the vision” until now! From thongs and leggings to shorts and bras, there are more than 100 pieces in the new YITTY line, which launches on April 12 at www.YITTY.com. Prices range from $14.95 to $69.95.
Of course, Yitty supports Lizzo’s primary goal of recognizing and celebrating what makes each of us special and beautiful in our own way. It’s “body normative” message of Yitty that she’s selling “more than I’m selling thongs, more than I’m selling bodysuits or shapewear,” she said. The idea that “I can do whatever I want with my body, wear whatever I want, and feel good while doing it” is what I’m trying to promote.” This isn’t, ‘Oh, how brave you are,’ whatever body you’re showing off. No. There will be no more of this.. A body, like yours, is all that can be seen in this place.
In the same vein, Lizzo does not want to be credited with inventing the body positivity movement; rather, she wants to give recognition where credit is due and design pieces for those who were instrumental in bringing body positivity to the forefront of culture. The body positive movement has been running parallel to Lizzo’s career for a long time, and people have made her name synonymous with it. “I’m always like, body positivity belonged to the people who truly created it: the Black, brown, queer big women, my girls in the 16 plus,” Lizzo explained. “This is something I’m building that I hope will last for generations — not just the company or the product, but the Yitty mentality as well,” Lizzo said of the company’s mission. “This idea of being liberated in your body and being able to express it in a variety of ways can take you so, so far,” she says.
Yitty is produced in collaboration with Fabletics, where a limited number of styles will be made available. The first drop will include three collections: Nearly Naked, Mesh Me, and Major Label, all of which will be available in limited quantities. According to Lizzo, “just the names of the colors should make you feel like a b*tch when you’re putting the product on,” and we have a feeling they will.
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