Knix has announced a collaboration with Betsey Johnson, which will result in a co-created collection that is inspired by the New York designer’s punk-influenced beginnings.
A collection of whimsical, iconic designs that pay homage to Johnson’s characteristic design essence will be offered in a nightgown, sleep set, three bra kinds, and two underwear styles, including a leak proof version.
“I’m completely obsessed with Knix,” Johnson admitted in a press statement. “I’ve never had so much joy dealing with a creative team that knows Betsey Johnson while also being able to create items that I, myself, would want to live in on a daily basis.”
“From the tiniest bikini briefs to soft snug PJ’s and beautiful slip dresses – my Knix range is a complete wardrobe,” she explained further. Wear it below or over your clothes. Whether inside or outside. All you need is Betsey Johnson x Knix to have a little fun this season, and that’s all.”
Knix will also release an augmented reality (AR) feature for Instagram to coincide with the launch, which will allow users to incorporate dedicated filters inspired by the collection into their pictures.
Starting on April 12th, the collection will be available for purchase on Knix’s official website.
Source: Fashion United
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