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Instagram has begun testing a new subscription feature that allows creators to provide exclusive content to paying subscribers. OnlyFans, Substack, and Patreon have popularized subscription feature before.
Mark Zuckerberg as the CE of the parent company Meta and co-founder of Facebook announced it on Wednesday. He said on Facebook, “Launching a subscription test on Instagram in the US today.”
The creators will be able to broadcast lives and create special stories that will be available to subscribers. Moreover creators will also be able to save stories to their “only highlight” subscribers.
Instagram subscription feature is still only available to a small number of creators, will allow participants to earn a monthly income on the social media platform. The creators also will be able to strengthen their bonds with their most devoted fans with that feature.
Creators will be able to set a monthly fee, enable the “subscription” button on their profile. According to The Verge, the subscription pricing ranging from $0.99 to $99.99 per month. While subscribers will receive a badge next to their comments and primary and request inbox messages. It will allow the creator to readily identify the subscribers.
Instagram CEO Adam Mosseri recently stated that the firm is working on a way for creators to use their subscriber list outside of Instagram on other platforms.
Instagram is the most recent social media network to follow the success of content sites such as OnlyFans and Patreon with their subscription feature. Last year Twitter launched Super Follows, that allowing users to pay $2.99, $4.99, or $9.99 per month to receive exclusive content from creators they’ve subscribed.
Source : Forbes, Hypebeast
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