What skills should a designer master to design for the metaverse? Is traditional fashion design education outdated? At a time when digital fashion is growing, these are just two questions. The future of creative roles isn’t new.
Author Isaac Asimov predicted the impact of new technologies like AI in 1992: “In the past, we’ve only associated human intelligence with certain devices. Leave that to the computer and we can focus on our own creativity, imagination, fantasy, and intuitive abilities.”
Is it time to focus on creativity and fantasy and let technology do the rest? Or are we seeing new roles? To learn more about how fashion designers can develop future skills, we asked four key innovators in the field.
Born and raised in Digital Fashion
Natalia Modenova, CEO and founder of DressX, said the new generation of fashion designers are starting digital brands to express themselves and create inclusive places. This is a first chance for many today’s youth to design fashion. Young designers like the idea of selling their work virtually. They can express their creativity and build a metaverse of potential customers. A physical brand building option.
But how can established fashion designers embrace digital? Modenova says DressX’s platform is helping many of its designers create digital garments. “A 2000 item digital fashion library with over 100 designers. The New Chance for Many Designers and Brands “How about their future? “By 2020, I expect every brand to have digital fashion. Streetwear impacted all brands (including luxury) “Modenova explains.
Pushing for digital and sustainable processes
According to Dale Parr, Chief Operations Officer at Fresh Couture, a sustainable streetwear label from the UK, It starts with teaching 2D designers 3D Design software. “It was a long road. To learn these technologies, they need time and space “remarked Parr
A former physical fashion brand’s sustainability manager, Parr understands production challenges. In his words, “the physical fashion world must decarbonize quickly.” Fast digital asset adoption is the solution. But Parr has other concerns about digital asset usage and acceptance: “Utility will be critical in ensuring NFT ownership isn’t passive and collectible. To use digital assets as one would wear clothing, true utility is required.”
Collaboration to enhance creativity in digital fashion
Can technology inspire creativity? Mauro Mastronicola, creative technologist and founder of TwinOne, a tech start-up for digital twin research and development, posed the question. Using technology and creativity to enhance the creative process is what Mastronicola believes the metaverse is all about.
“In addition to digital pattern makers, we assembled a team of visual effects and gaming experts. These teams from various disciplines represent the visual side of 3D design “, Using other people’s skills and talents is that how we innovate in fashion?
“We started developing software that can enable a designer to work directly with 3D design, to put together their creative view, to create independently and in real-time, manipulating realistic objects,” says Mastronicola. According to him, “the metaverse’s greatest opportunity is to foster creativity across disciplines and mediums.”
Developing a Digital Mindset for fashion
Knowing your purpose and understanding why and for whom you are developing fashion is the basis for developing your required skills. For a designer entering the digital world or being a digital-only designer, this means understanding the basics of what it is to be a creator. “As a designer, everything starts with research, with the zeitgeist” – Sean Chiles, co-founder of The Digital Fashion Group.
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