Petit Pli, the award-winning material technology company renowned for its children’s “clothes that grow” has expanded the production of its one-size-fits-all antiviral face mask ‘Msk’ with support from Innovate UK.
The London-based business has expanded its manufacturing to produce over 10,000 masks from recycled plastic bottles for its patented antiviral material to meet the growing demand for highly protective, environmentally-friendly, ergonomic face masks.
The ‘Msk’ was developed and launched during the pandemic in 2020 and became the brand’s first item for adults, utilising the same patented structure Petit Pli uses to make clothes that can expand as children grow. The antiviral reusable face mask was awarded Time Magazine’s Best Invention of 2020 and has been being distributed in more than 27 countries.
Petit Pli was awarded 84,065 pounds from Innovate UK’s Sustainable Innovation Fund and has used the grant to improve the design, antiviral functionality and circularity of the ‘Msk’ product and boost production worldwide.
“The fashion industry has long been associated with unethical and wasteful practices,” said Arabella Turek, COO of Petit Pli. A sustainable, circular approach to product design and technology has been a priority for Petit Pli since its inception. As a result of the Sustainable Innovation Fund’s support, we were able to rapidly develop our antiviral masks to meet unprecedented demand during the pandemic. With our innovative solutions, we hope to reimagine the fashion and textile industries in 2022 and beyond.
The Sustainable Innovation Fund at Innovate UK is headed by Jonny Voon. “We are proud to be a part of Petit Pli’s growth since its inception.”
Innovate UK’s Sustainable Innovation Fund is a 250 million pound public investment programme that provides financial backing and support for innovation projects to help the UK’s economy and society recover from the pandemic greener, fairer and more resilient.
Source: Fashion United
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