The brides are back. A resurgent wedding market coincided with the return of New York Bridal Fashion Week, which featured a slew of returning designers and their latest collections. The global COVID-19 pandemic lockdowns had an impact on the bridal industry as well. Between 2020 and 2021 because of the pandemic, the wedding industry is expected to lose $47 billion.
Now that most of the lockdown limitations have been lifted, the bridal business is experiencing a resurgence. As a newlywed, Nadia Manjarrez was motivated by the needs of her bridesmaids and friends who were getting married. When it comes to wedding gowns, Manjarrez is making a name for itself with their convertible gowns. It is still in its early stages, but Manjarrez feels that adaptability will be the key to the brand’s success. She’s already popular in her native Mexico, and she intends to take that popularity to the United States, where she hopes to open more store outlets.
Bridal Fashion Week sees brands on the rebound post COVID-19 lockdown
Some brands have made a resurgence in the last year. It was one of the strongest years on record for Anne Barge, according to a spokeswoman, as more people were vaccinated. COVID-19 and 2020 were not without their obstacles even though the brand has witnessed a great recovery. Retailers were unable to support themselves due to supply chain challenges and a skewed delivery schedule. Customers’ orders were also delayed as a result of rescheduled weddings. But since then, the brand has gained new merchants in Ohio, Canada and the United States as well as in Korea and Korea. It’s good for company that they’re seeing a little bit of foreign expansion right now.
Since the COVID-19 lockdowns were lifted, Dubai-based Rami Al Ali, noted for its couture, has seen an increase in bridal sales. They’ve had a lot of success with trunk shows. Neiman Marcus in Dallas and Panache in Beverly Hills have contributed to the brand’s success in the bridal market. Wedding dresses aside, they’re focusing on premium stores like Neiman Marcus and Saks Fifth Avenue to expand their ready-to-wear products.
Ituwa, located in Japan, is another foreign designer making waves at New York Bridal Fashion Week. The company, which is only a few years old, is gaining traction around the world. Several retailers in the United States are expected to carry the brand, according to a spokesperson for the company.
Bridal is still in the midst of a revival, but it’s gaining momentum quickly. Technology research firm Technavio predicts that between 2021 and 2026, the global bridal market will grow by $13.5 billion.
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