Balmain and Barbie are collaborating on a ready-to-wear range, an accessories line, and a series of NFTs. According to executives from both firms, the NFT debut represents a watershed moment for fashion, technology, and toys.
Richard Dickson, the Mattel president and COO said “It’s a milestone; it’s the first NFT presentation that the Barbie brand has ever made,” about this Balmain and Barbie collaboration.
Dickson believes Barbie’s greater ties to luxury fashion will accelerate the global toy company’s NFT plans. “It’s incredibly meaningful and powerful as we effectively roll out our NFT strategy across Mattel. It’s part of our business and staying relevant.
Txampi Diz, CMO of Balmain said “I believe it is going to completely change the fashion industry, and it will have the same impact as when social media first started or when the internet first launched,”
This collaboration between Balmain, the French luxury label, and Barbie, the iconic American doll has been in the works for two years. The experiment began in 2018, shortly after Balmain debuted its first ad campaign, which featured a trio of computer-generated models.
Balmain and Barbie in NFT
Three unique Balmain x Barbie NFTs are presently up for auction on mintNFT, a new marketplace for nonfungible tokens focused on creative collaborations. According to James Sun, founder and CEO of mintNFT, such NFT collaborations alter the concept of brand ownership for customers because it represents an investment in the company’s culture.
Bidding for Barbie NFT 1–3 will be open till January 14th. Each NFT winner will receive a matching small Balmain dress sized exclusively for Barbie.
The two brands collaboration for human-made clothing and accessories will be available worldwide beginning January 13, 2022. The collection will be available on the Balmain and Mattel Creations websites, as well as in select retail stores. The capsule collection, which will include more than 50 pieces, will combine iconic designs from both companies, fusing Balmain’s refined French aesthetic with Barbie’s strong American style.
Badges, T-shirts, and hoodies are among the items in Balmain’s limited-edition collection. Playful accessories inspired by Balmain’s iconic purses and Barbie doll packaging are among the most anticipated goods.
The collection will include Balmain’s Labyrinth pattern and French marinière tops. However, Barbie’s myriad pinks, from gentle blushes to brilliant Malibu neons, will be the prevailing motif.
Source : Forbes, Hybeast
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