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Ralph Lauren has launched the Rlx Clarus Polo Shirt. This year’s Australian Open Tennis Championships will feature a new uniform design. As a way of showing their commitment to the community, the company designed the shirt using new ways of sustainable production. In the shape of a new all-natural cotton performance fabric, this innovative concept aims to deliver a more environmentally friendly, non-synthetic approach to performance gear.
According to David Lauren, chief branding and innovation officer. “We really charged ourselves to keep producing more and more sustainable products. And with sports franchises, you want to produce things that have performance aspects.” Making a shirt that has the highest degree of performance. Excellence while also being environmentally friendly was a significant task.
NFW, a new sustainable material start-up, developed the garment. Natural Fiber Welding (NFW) A patented first-to-market technology has made it possible to create high-performance fabrics with properties. Like moisture management from virgin and recycled cotton. The final cotton fabric used to produce the polo shirt behaves in a similar way to synthetic textiles like as polyester and nylon.
Ralph Lauren said the release is part of an earlier investment in New York Fashion Week (NFW). To help the company expand its unique approach and improve its technology in order to produce the substance at hand. In August 2020, the money was in place for the project, which was scheduled to begin.
For the Clarus Polo Shirt, Ralph Lauren invested in Natural Fiber Welding, Inc. and collaborated with the Illinois-based company. To develop an all-natural solution to sweat wicking and quick drying from the fabric’s cotton fibers. The investment also contributes to the fashion brand’s goal of sourcing 100 percent of its essential materials from sustainable sources by the year 2025.
At the Australian Open, Ralph Lauren will hold an exhibition tennis clinic. Tennis star Sam Groth and footballer Josh Cavallo will both wear the jersey to demonstrate the shirt’s performance capabilities.
Prior to going on general sale, the Rlx Clarus Polo Shirt will make its formal debut during the 2022 Open. In the following weeks, additional shapes, colors, and a womenswear alternative will be available for purchase.
Source: Fashion United & Forbes
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